Blackmagic Design ATEM Television Studio Production Switcher rental nyc

Blackmagic Design ATEM Television Studio Production Switcher

The Blackmagic Design ATEM Television Studio Production Switcher is a versatile 1 RU switcher that's a lot more powerful than you might expect at this price. For instance, live-switch a multi-camera shoot of a concert with a mix of high-definition HD-SDI- and HDMI-output camcorders – the six-input ATEM Television Studio can handle it, even applying a frame sync to each input. That means expensive genlocked cameras are simply not necessary.

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The three keyers included in the ATEM Control Panel software allow you to add professional graphics such as logos and keys (the switcher features two media player frame stores). Using a green screen, you can even chroma-key a performer against a graphical background – live. Meanwhile, you can be encoding the live concert to H.264 in real time, producing a high-quality, professionally compressed HD file that will be ready for easy upload to the web the minute the show is over.

Another cost-saving feature is the multi-view output, which allows you to display up to 10 video sources on any HDMI- or HD-SDI-enabled screen. This saves not only money but also space: there's simply no need to transport and maintain a full battery of video monitors.

For all its ease of use, ATEM Television Studio also accommodates live-production operations with growth in mind. Perhaps you'll move up from HDMI to HD-SDI camcorders in the near future – the switcher is ready. Or maybe you'll want a professional hardware control panel – Blackmagic's ATEM 1 M/E and 2 M/E panels (not included) both connect to the switcher via Ethernet. In any case, the switcher's operation will be familiar to anyone with an understanding of broadcast switching. This is a professional 10-bit HD switcher that just happens to accommodate lower-budget productions with unexpected finesse.

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