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  • Canon 5D and 7D Are Here!

    Posted by: Pete on Jul 19 2010 / Comments (1)

    The Canon 5D captures the smashing of an acoustic guitar.

    Cinematographer Philip Holahan lent his photography skills to the creative team of BLOODTIES, a rock musical written by Ned Massey. They smashed 4 acoustic and 2 electric guitars during their promo photo shoot at dvDepot. BLOODTIES will premiere at The 2010 New York Musical Theater Festival. Holahan shot the photographs at dvDepot using a Canon 5D camera.

    An Array of Advantages

    The Canon 7D camera is very popular and exciting to work with, shooting still pictures and digital video. Canon single-lens reflex (SLR) cameras create high quality video and give filmmakers more control over their image than video normally allows. The fact that the cameras are affordable and very lightweight only adds to their appeal.

    The Canon 7D produces excellent quality video.

    Digital cameras use chips as their sensors. Larger sensors mean an ability to take in more information and therefore, a better image quality. The Canon 7D’s chip is larger than ¾ of an inch, which is a step up from the ½ inch chip in a Sony EX1, which is itself an excellent camera.

    Test footage shot on the 7D

    More Lenses Means More Merit

    Test footage shot on the 5D

    Canon’s SLR cameras open more possibilities in shooting because you can use Canon photo lenses. Still camera lenses are more readily available to the average user, allowing more choices in how you want to shoot. Additionally, using these lenses can help create a very cinematic look, including more control over depth of field than you normally have with digital video. As you can see in this video, a shallow depth of field can create a very dramatic look.

    The L Series Prime Lenses

    dvDepot carries a full array of L series prime lenses, including:

    14mm F/2.8
    24mm F/1.4
    35mm F/1.4
    50mm F/1.2
    85mm F/1.2
    135mm F/2

    And the 70-200mm F/2.8 L series zoom lens.

    Other New Equipment

    In addition to all the new Canon cameras, the Zacuto double

    The new Canon 5D is now available at dvDepot.

    barrel shoulder mount is now available at dvDepot. Not only does this cutting edge shoulder mount adapt to any DSLR camera, but it also looks super cool. It can easily be customized for every camera operator; the shoulder mount can be rigged on either the right or left side and is height adjustable. Throw in the Zacuto follow focus and you’ve got everything you need. This new equipment can be rented from dvDepot as a part of any package that includes a DSLR camera.

    The Canon 7D is available for rent or in a crew package with an operator and the Canon 5D is available with a shooter package. Call 212.333.5100 and get in touch with the rental or crewing departments for pricing.

    BET’s Food for Thought featuring Ice Cube

    Posted by: Pete on Jul 15 2010 / Comments (0)

    Ice Cube and Stephen A. Smith discuss current topics. photo by Andrew Foltz-Morrison

    dvDepot filmed the latest installment of Food For Thought, a BET television series, on May 27. This episode, “Food For Thought: Conversations with Ice Cube” aired in early July. As in previous episodes, three media personalities, the Media Assassin Harry Allen, Hot 97′s radio host Angie Martinez, and sports journalist Stephen A. Smith, conduct interviews with Ice Cube over lunch. Previous installments of the show featured musical celebrities Jay-Z and 50 Cent. Since this was the third time dvDepot has shot Food for Thought, members of the crew have become friendly with the interviewers, leading to what we in the industry call “water cooler conversations.”

    Lots of Equipment; No Space

    With this shoot, dvDepot continues to provide the BET series with both crews and equipment.

    The crew used four HDX900 cameras to obtain top quality footage. Using the steadicam also contributed to a very smooth shoot. Due to multiple cameras, lots of lighting equipment, and many crew members, the set was chaotic, to say the least. In addition to all of this activity, the restaurant was open to the public; diners looking for a quiet meal certainly got an unexpected surprise!

    A confined space required specialized lighting. photo by Andrew Foltz-Morrison

    The Location: Sylvia’s Restaurant

    Hot 97's Angie Martinez enjoys Sylvia's laid back atmosphere.

    The interviews took place at Sylvia’s, the world famous soul food restaurant. Situated uptown in Harlem, the eatery is famed for providing great service and an array of Southern favorites. Sylvia actually came out from the kitchen to meet the crew and personally took their orders. Munching on delectable macaroni and cheese, divine fried chicken and catfish, and delicious cornbread kept the entire group more than well fueled for a full ten hour day of filming.

    Steadicam Op Jon Beattie expertly maneuvers his rig. photo by Andrew Foltz-Morrison

    Multitalented Crew

    Each member of the nine person crew brought their unique talents to set. Alex Sierra resumed his position as DP for the third installment of the series. Ameer Grice exhibited enviable packing skills; the utility’s ability to stow so much gear into a relatively small van was nothing short of beautiful. dvDepot’s own Jose Caraballo along with freelancer Jack Hutson handled the audio with impressive skills. Most importantly, however, everyone displayed impressive eating skills that would have made anyone on the competitive eating circuit jealous.

    Ice Cube

    Working with Ice Cube was wonderful. The artist had a professional attitude that translated to a very functional, stress-free shoot. Ice Cube’s acting background became obvious as he handled the shoot like an experienced professional. The platinum artist had only one indisputable stipulation about the shoot; the day had to end early enough so he could watch the Lakers playoff game which, fortunately, they won.

    The artist rocked a feathered fedora on set.photo by Andrew Foltz-Morrison

    Though the shoot was crowded and long, our crew maintained a cheerful attitude. With great food, better company, and completely functioning equipment, the day ended on a positive note. We look forward to working with BET on the next episode.

    To see more pictures from this shoot, visit our Facebook page.

    Camera Operator Andreas Wagner.photo by Andrew Foltz-Morrison

    DP Alex Sierra.photo by Andrew Foltz-Morrison

    Best World Cup Commercials

    Posted by: Pete on Jun 22 2010 / Comments (0)

    Nike ad with Wayne Rooney

    For those off-season Superbowl fans who love the commercials as much as the game itself, you’re in luck: the 2010 World Cup airs its own range of loveable ads. From the clever to the inspirational, we’ve picked a few favorites here at dvDepot and would love to know what you think. Which one gets your vote for best World Cup 2010 commercial? Links are below, and feel free to post other nominees!

    QuestionsView Results

    Learn what it really means when a player misses a goal in Nike’s Write the Future ad:

    http://www.youtube.com/watch?v=idLG6jh23yE

    Team meets their match in the desert, as shown in Pepsi’s Oh Africa ad:

    http://www.youtube.com/watch?v=AiB3683PztQ

    Players and fans get their groove on in Coca-Cola’s History of Celebration ad:

    Reality and a beloved film favorite combine in Adidas’ Cantina ad:

    The lengths a kid will go to for a competitive game of soccer in Stratos’ How to Get A Soccer Partner ad:

    Post-World War tensions linger in MTN’s One World Cup ad:

    World Cup Trek 2010

    Posted by: Pete on Jun 9 2010 / Comments (0)

    The World Cup Trek is an epic race from Berlin, Germany, the location of the 2006 World Cup, to Cape Town, South Africa, the 2010 tournament venue. The contest, organized by dvDepot client Rob Evans, involves three teams, each comprised of two volunteer members, driving 10,000 miles through sixteen countries on two continents to reach the southern tip of Africa in time for the Cup’s final game. Sponsored by dvDepot and produced by both Burgess Productions and Nomadic Nation, Mr. Evans and his team will film their seven week adventure with the intent to transform their journey into an adventure/reality program.

    Race for Charity

    Contest organizer Rob Evans

    As a social activist, Mr. Evans has been involved in several charity initiatives. Some of his recent projects include establishing and maintaining a storage facility for charities in his hometown of Phoenix/Tempe, Arizona, helping organize community projects, creating an arts community in Scottsdale, Arizona, and becoming an organ donor by donating one of his kidneys. Mr. Evans’ conception of and participation in the World Cup Trek is yet another of his charitable endeavors.

    Benefiting from the race are three non-government organizations: Grassroot Soccer, Kick 4 Life, Coaching for Hope. These multifaceted organizations work in third world African countries to both coach underprivileged children and aspiring soccer players and provide education and preventative measures to combat the AIDs epidemic.

    The Gear

    dvDepot is sponsoring World Cup Trek’s production and furnishing the teams with video equipment, including two Sony PMW-EX1R HD cameras, six 16GB cards for footage, two 7” Nebtek monitors to review the footage before uploading it into a computer for editing, and other accessories. With the pristine quality of the Sony EX1, and the durability and storage capacity of the memory cards, no moment of the weeks-long journey will be missed.
    View World Cup Trek 2010 in a larger map

    After being equipped with dvDepot gear, the World Cup Trek teams began their exciting trip. Departing on May 9th from the United States, the volunteers set out for Berlin, Germany. The teams and the production crew stopped at Berlin’s co-sponsor hostel CityStay to finalize travel plans, go over the route, get all the needed vaccinations and load the last of their supplies into their Renaults.

    On the Road

    The World Cup Trek cars on the Autobahn

    On May 18th, the team hit the Autobahn and almost immediately ran into their first setback. One of the three cars blew a head gasket 200km into the race, a frustrating mishap that could have been avoided. The car, driven by team members Jonathan and Susan, had to wait for the production vehicle to send for a tow truck; however, that car struck a flat tire and its spare tire was coincidentally flat. With two vehicles down, the team had to wait for tow trucks to arrive for both cars. To compound an already rocky beginning to their journey, the police declined to deal with cars that were ill-equipped to handle the Autobahn to begin with.

    Into France and Spain

    Barcalona Harbor

    After two days of camping outside a McDonald’s in Hof, the team was back on the road in rainy, foggy weather. After seventeen full hours of continuous driving through miserable weather, the team left Germany and finally entered France nearly two days behind schedule and in dour spirits. The fair weather and sunshine in France, however, lifted team spirits. The group even had time to stop for a rest at Beziers, a picturesque city with a large winemaking industry. A 10-hour scenic road trip from Beziers to Barcelona (effectively avoiding traffic and tolls) was the next course of action for the team. From Barcelona the team managed to rest up before catching the last ferry out of Tarifa and into Marakech.

    With any luck, the team will reach South Africa around July 5th, a few days earlier than planned. We hope to continue providing support and enthusiasm for the entire team on their amazing trip! Be sure to follow updates about the World Cup Trek on dvDepot’s Twitter and Facebook.

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