In 2007, Riyo Mori was crowned Miss Universe. Shortly after that, Lifetime featured her in a series of PSAs. Having shot many of Lifetime’s PSAs in the past, they called us to work on this one. We provided the crew, the gear and the location—they shot at the dv Depot offices. It was an easy day. Our crew was prepared and efficient. And it was a thrill to meet a real beauty queen.

Matt Kulvicki shot the PSAs in front of white seamless paper. Ethan Goldberger handled audio.

You can see more photos at our flickr site.