The Canon 5D captures the smashing of an acoustic guitar.

Cinematographer Philip Holahan lent his photography skills to the creative team of BLOODTIES, a rock musical written by Ned Massey. They smashed 4 acoustic and 2 electric guitars during their promo photo shoot at dvDepot. BLOODTIES will premiere at The 2010 New York Musical Theater Festival. Holahan shot the photographs at dvDepot using a Canon 5D camera.

An Array of Advantages

The Canon 7D camera is very popular and exciting to work with, shooting still pictures and digital video. Canon single-lens reflex (SLR) cameras create high quality video and give filmmakers more control over their image than video normally allows. The fact that the cameras are affordable and very lightweight only adds to their appeal.

The Canon 7D produces excellent quality video.

Digital cameras use chips as their sensors. Larger sensors mean an ability to take in more information and therefore, a better image quality. The Canon 7D’s chip is larger than ¾ of an inch, which is a step up from the ½ inch chip in a Sony EX1, which is itself an excellent camera.

More Lenses Means More Merit

Canon’s SLR cameras open more possibilities in shooting because you can use Canon photo lenses. Still camera lenses are more readily available to the average user, allowing more choices in how you want to shoot. Additionally, using these lenses can help create a very cinematic look, including more control over depth of field than you normally have with digital video. As you can see in this video, a shallow depth of field can create a very dramatic look.

The L Series Prime Lenses

dvDepot carries a full array of L series prime lenses, including:

14mm F/2.8
24mm F/1.4
35mm F/1.4
50mm F/1.2
85mm F/1.2
135mm F/2

And the 70-200mm F/2.8 L series zoom lens.

Other New Equipment

In addition to all the new Canon cameras, the Zacuto double

The new Canon 5D is now available at dvDepot.

barrel shoulder mount is now available at dvDepot. Not only does this cutting edge shoulder mount adapt to any DSLR camera, but it also looks super cool. It can easily be customized for every camera operator; the shoulder mount can be rigged on either the right or left side and is height adjustable. Throw in the Zacuto follow focus and you’ve got everything you need. This new equipment can be rented from dvDepot as a part of any package that includes a DSLR camera.

The Canon 7D is available for rent or in a crew package with an operator and the Canon 5D is available with a shooter package. Call 212.333.5100 and get in touch with the rental or crewing departments for pricing.