Last month, dvDepot covered Fashion Week. New York City’s Fashion Week is followed internationally. Each September and February, the hottest designers, both up and coming and established, gather in Manhattan’s Bryant Park to debut their collections for the next season. Last month was displaying fashions for Fall 2010. For the past few years, we have been working on this event with Shanghai TV’s “The Style Today.” Host Penny Wei conducted interviews at 9 different shows including Max Azria, Tibi, and Diesel and shot the runways. These photos are “live” from Bryant Park on February 17th.

Roger Coraggio has been shooting for “The Style Today” since they first came to us several years ago. His excellent work and coverage of Fashion Week events have produced a strong working relationship with Shanghai TV, which is owned and run by the Chinese government. On this shoot he used the Panasonic SDX900 shooting with the DVCPRO50 format. Along with Roger were sound recordists Dennis Brioso and Diana Milani and Production Assistant Daniel Pleacoff.

Fashion Week is a fantastic event that occupies the entire city’s production resources. At every show, we meet people we know also covering the event. Add celebrities, exciting fashions and a healthy dose of overseas production crews and you have one of the more enjoyable jobs of the year for us.

Medco Health Solutions, a major pharmaceutical company, got in touch with dvDepot. They’re shooting videos at their locations around the country and they hired us to work at their New Jersey location. They’re shooting people speaking in front of greenscreens. Our portable greenscreen was ideal for the situation. At 10X20, it can be used to make a full cyc or folded up for smaller situations. The adjustable width and height even allows us to work in small spaces.

The project was shot by Roger Coraggio, who shoots a lot of our fashion work. The audio was by Ethan Goldberger. Our multitalented PA Daniel Pleacoff helped set up and light the greenscreen. The people at Medco were very happy with the result.