Archive for June, 2010
Best World Cup Commercials
by Adam on Jun.22, 2010, under Blog, Other stuff

For those off-season Superbowl fans who love the commercials as much as the game itself, you’re in luck: the 2010 World Cup airs its own range of loveable ads. From the clever to the inspirational, we’ve picked a few favorites here at dvDepot and would love to know what you think. Which one gets your vote for best World Cup 2010 commercial? Links are below, and feel free to post other nominees!
Learn what it really means when a player misses a goal in Nike’s Write the Future ad:
Team meets their match in the desert, as shown in Pepsi’s Oh Africa ad:
Players and fans get their groove on in Coca-Cola’s History of Celebration ad:
Reality and a beloved film favorite combine in Adidas’ Cantina ad:
The lengths a kid will go to for a competitive game of soccer in Stratos’ How to Get A Soccer Partner ad:
Post-World War tensions linger in MTN’s One World Cup ad:
World Cup Trek 2010
by Adam on Jun.09, 2010, under Blog, Gear, Other stuff

The World Cup Trek is an epic race from Berlin, Germany, the location of the 2006 World Cup, to Cape Town, South Africa, the 2010 tournament venue. The contest, organized by dvDepot client Rob Evans, involves three teams, each comprised of two volunteer members, driving 10,000 miles through sixteen countries on two continents to reach the southern tip of Africa in time for the Cup’s final game. Sponsored by dvDepot and produced by both Burgess Productions and Nomadic Nation, Mr. Evans and his team will film their seven week adventure with the intent to transform their journey into an adventure/reality program.
Race for Charity

Contest organizer Rob Evans
As a social activist, Mr. Evans has been involved in several charity initiatives. Some of his recent projects include establishing and maintaining a storage facility for charities in his hometown of Phoenix/Tempe, Arizona, helping organize community projects, creating an arts community in Scottsdale, Arizona, and becoming an organ donor by donating one of his kidneys. Mr. Evans’ conception of and participation in the World Cup Trek is yet another of his charitable endeavors.
Benefiting from the race are three non-government organizations: Grassroot Soccer, Kick 4 Life, Coaching for Hope. These multifaceted organizations work in third world African countries to both coach underprivileged children and aspiring soccer players and provide education and preventative measures to combat the AIDs epidemic.
The Gear
dvDepot is sponsoring World Cup Trek’s production and furnishing the teams with video equipment, including two Sony PMW-EX1R HD cameras, six 16GB cards for footage, two 7” Nebtek monitors to review the footage before uploading it into a computer for editing, and other accessories. With the pristine quality of the Sony EX1, and the durability and storage capacity of the memory cards, no moment of the weeks-long journey will be missed.
View World Cup Trek 2010 in a larger map
After being equipped with dvDepot gear, the World Cup Trek teams began their exciting trip. Departing on May 9th from the United States, the volunteers set out for Berlin, Germany. The teams and the production crew stopped at Berlin’s co-sponsor hostel CityStay to finalize travel plans, go over the route, get all the needed vaccinations and load the last of their supplies into their Renaults.
On the Road

The World Cup Trek cars on the Autobahn
On May 18th, the team hit the Autobahn and almost immediately ran into their first setback. One of the three cars blew a head gasket 200km into the race, a frustrating mishap that could have been avoided. The car, driven by team members Jonathan and Susan, had to wait for the production vehicle to send for a tow truck; however, that car struck a flat tire and its spare tire was coincidentally flat. With two vehicles down, the team had to wait for tow trucks to arrive for both cars. To compound an already rocky beginning to their journey, the police declined to deal with cars that were ill-equipped to handle the Autobahn to begin with.
Into France and Spain

Barcalona Harbor
With any luck, the team will reach South Africa around July 5th, a few days earlier than planned. We hope to continue providing support and enthusiasm for the entire team on their amazing trip! Be sure to follow updates about the World Cup Trek on dvDepot’s Twitter and Facebook.


